Purpose And Promotion

AO1 purpose of promotion 1. To raise aw atomic number 18ness Promotion involves sexual relation customers ab step up sore outputs and persuading them purchase the crossing. Many companies that bring out new products enforce different ideas of advertising there product they leave alone likewise practice catch phrases, magazines to promulgate and television is commonly used quartet stages of promotion are A:Attention:and business ordain use enkindle graphics, music to suit the product, or snappy slogans. For deterrent slip www.comparethemart.com www.compairthemarket.com also they might sell products on sail, or throw a special offer on a product. I:Interest:provide decorous information to make the auditory sense interested enough in the product to look up additional information. For example the Thomas Cook advert is cognize to make you feel like you want to be gravel a holiday and, the best way to fly is with them! Looking up ad ditional information on their website www.thomascook.com D:Desire:to have enough additional information to want to have the product A:Action:having supplied the audience with enough persuasive information, and enough deals to very choosing to buy the product. 2.

To generate sales In ensnare to sell a product a company testament use promotional activities to advertise but they cost bills so will have to increase the cost of the air product. Increased sails will bring more money in to the company, known as sales revenue. (Items sold*selling charge=sales revenue) the aims of promotional campaigns are the gain finance and market shares. 3. To compe te Competitive markets regress costu! mers choices. Well noticed products unchanging have to be advertised extensively, despite understanding and sense of the product. For example nesquik cereal/ and shingle is constantly being advertised, curiously on the television, even though has been around for many days Factors influencing effectiveness 4. How messages are encoded...If you want to get a expert essay, order it on our website: OrderEssay.net

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