Strategy

strategy II.D. Competitor Analysis II.D.1. Firms Competitors/ grocery Share US/ globular Toy Industry The oerall US toy assiduity is really fragmented. The US leadership are Mattel, Hasbro and bound, respectively. Toy makers have historically tar constructed American children, who on average, acquire about $400 worthy of toys annually. The average for children right(prenominal) the US is $34. (Hoovers, Toy pains overview) In July 2003, Mattel entered the market as a direct competitor to jump. So far, Hasbro has decided not to enter this market. The global toy assiduity is approximately $60B, excluding motion picture games. (Hoovers Online; Toys & Games Industry Overview). ELP Category one of the few that is growingLeapFrog pioneered this market Although the overall toy industry is growing at only 1-2% per year, there are segments at bottom the industry that have higher growth. The electronic reading support (ELA) family line is one of them. Leap Frog essentially created this category; LeapFrog toally predominate two product categories it had essentially created, preschool electronic learning support (ELA), in which it held a 77% market share, and non-preschool ELA (for ages sise to nine), with a 68% market share. (HBR Case, p. 8; year 2002) 10K disceptation section, p. 11-12 (10K, p.

36) We deal that we are germ to compete, and will increasingly compete in the future, with makers of popular game platforms and smart mobile devices such(prenominal) as personalised digital assistants. These companies are well determine to compete efficaciously in our primary markets. Additionally, we are beginning to cross over into t heir markets with products such as our Leaps! ter platform and iQuest handheld device. Many of our direct, mediate and potential competitors have significantly long-acting operating histories, great brand recognition and substantially greater financial, technical and trade resources than we do. ELP Market [As a result of this phenomenon in our society] the toy...If you demand to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay