Why the relationship between marketer and customer is more and more important?

I Background Nowadays, new results willing not be put into function rashly before the manufacturers total the respondents and capableness clients satisfaction finished questionnaires which argon to the highest degree the ideas for the point of intersections, including such designed questions uniform: Whether the respondents like the product or not; if the product is in the market, whether the respondents will be interested in it and have a bun in the oven it; what the respondents suggest; whether the product take some improvements... Those questions indicate that the sellers are care about the bargain forers needs and feelings. It is suggested that the manufacturers have been shekels incomeing more and more concern to the customers requirements and needs.? In this essay, I am going to explain the reasons why the relationships between buyers and sellers increase to be so important. II Historical maturation Reason and the butt of Forming trade Concept General State ment According to a book named the Essentials of Marketing: Text and Cases, it states that many companies experience cardinal stages of line of business druthers before coming to the marketing concept. eve nowadays there are three types of company: production-oriented, sales-oriented and marketing-oriented. Production-Oriented society Firstly, lets look into the production-oriented companies which emerged in the nineteenth century and early collapse of the twentieth century.

During that period, firms did not contain attention to and ignore the needs of the customers. Instead of that, they just severe on production and cultivatable efficiency. The manufacturers are short-sighted, b ecause that kind of way of life to run busi! ness is easy to lose customers. It is surprised to look at that at present, there are some companies still pay small-minded regard to the clients requirements. Under this situation, customers will not buy the products if they cannot get what they really want. If the products cannot be sold, there are still cardinal possibilities: one is customers are... If you want to get a wide-eyed essay, target it on our website: OrderEssay.net

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