Case #2 Toyota

Case #2 Prius: Leading a Wave of Hybrids 1. What forgetful environmental performers touched both the maiden generation and bouncing generation models of the Toyota Prius? How well has Toyota dealt with these genes? The micro environmental factors that impact the get-go and second generation of the Toyota Prius included the customers, competitors and the vendors of the vehicle. Customers were a primary factor in the success in the Toyota Prius. By identifying the qualities that were important to the consumer, such(prenominal) as fuel efficiency and luxury improvements, Toyota was able to trespass on the niche market. As there were no read competitors currently on the market, Toyota was able to capture a main hold on buyers who were interested in the hybrid vehicle, and get through a demand which exceeded the supply. Other businesses that were involved were the dealers of the vehicles, who went through gigantic training to provide the information and customer service to authority the quality of the vehicle. In each of the micro environmental factors, Toyota has success well(p)y created a dynamic structure in the introduction of the Prius Hybrid. 2. schema the major macro environmental factors--demographic, economic, natural, technological, political and cultural-- that have affected Prius sales.

How well has Toyota dealt with each of these factors? Macro environmental factors also distribute a crucial role in the sales of the Prius. Demographically, Toyota ordain the vehicle towards the consumer who could afford to pay a higher destine price for the fuel efficiency and environmental benefits. These well-educated consumers hold up the Prius as the front ! runner in the hybrid field, and were automatic to pay top dollar (and in many cases supra the asking price). Economics played a major role, as the price of fuel skyrocketed and consumers abandoned the full sized vehicles that had particular(a) shooter efficiency. Additionally, there were financial incentives offered from government...If you want to get a full essay, order it on our website: OrderEssay.net

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