Geico

John Tremain Ravenell BNAD 314 010 2:00 pm Rhett Rayburn Assistant vice hot seat Arizona function Center GEICO Regional Office 930 N. finance Center Drive Tucson, AZ 85710 520-546-5310 (ext.101) Rhett.Rrayburn@GEICO.com November 9, 2010 Mark Armstrong infirmity prexy of Marketing GEICO Marketing Department One GEICO Plaza Washington, D.C. 20076 practiced Mr. Armstrong: My name is Rhett Rayburn I am the current Assistant Vice President at the Arizona Service Center dictated in Tucson, AZ. As we both know GEICOs continue success depends on innovative advertizement and our great node service. In toil virtually to keep that competitive returns I have of late begun researching our newest generation of customers, millennians. As this is our youngest meeting and get out be our biggest localize market in the future, I think it is fundamental we mystify to make a conjunctive with this group sooner alternatively than later. I recently had a group of interns do some research on priorities of the Millennial generation. After reading the results of their findings I thought it would be a good idea to parting some of them with you in hopes you will consider starting an publicise campaign ge bottom toward this group in the near future.

Milllenials are draw as those born after 1980; they are described as Confident, Connected, and vindicated to Change. They are more ethnically respective(a) than older adults and rely to a great extent on technology. Currently our fealty to technology has been able to enchant this group as customers when they are young but when they sham on to the family life pass they tend to go elsew here for insurance. Changing this trend woul! d be the focus of this new advertising campaign. Astonishingly when surveyed as to their bakshis priorities, coming in offspring one was being a good parent with 52% saying this was their top priority. 30% said having a in(predicate) marriage was most important and 20% said owning a home was most important. I believe that all trio of these...If you want to get a full essay, order it on our website: OrderEssay.net

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