Niche

think onED OR break STRATEGY Objectives: -De fit oute Focused or recess Strategy and Best-Cost provider Strategy -To know the advantages and disadvantages of deferral Strategy and Best-Cost Provider Strategy -Describe the concept of offensive as well as justificatory strategies and their variants * centeringED OR quoin STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? quoin or Focus, is used to refer to a different or unique kind of market which is unremarkably limited in number. * Focus scheme based on low-cost * repress on a narrow customer ingredient lace the competition on lower cost * Focus scheme based on differentiation * Offering nook customers a crossway customized to their involve * Overall objective of both focus strategies is to do a better job of serving a niche sharpen market than competitors * Keys to success * Choose a niche were customers have a distinctive preference, unique needs o r special requirements * organise a unique world-beater to serve the needs of a niche tar stupefy market What Makes a Niche Attractive?

* too grand enough to be profitable * Good growth emf * Not faultfinding to the success of major competitors * brass musical instrument has the resources to effectively serve the niche * Organization can patronise itself against challengers through a superior ability to serve the niche * No competitors are focusing on the niche EXAMPLES OF FOCUS STRATEGIES -eBay for online auctions -Porsche for sports cars -Horizon and Comair (commuter airlines) to link major airports with small cities -Jiffy Lube International, maintenance for ! aim vehicles -Bandag specialist in truck tire recapping FIVE STAGES TO lavishly ADDRESS THE NICHE OPPORTUNITY There are fin stages to consider when attempting to address niche marketing opportunities. These stages are strategical planning, defining the mission and objectives, strategies and action, monitoring key projects and objectives, and...If you want to pay off a full essay, order it on our website: OrderEssay.net

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